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Our strategy
William Hill are transitioning into a digitally led, internationally diverse business of scale with a strong online position in several fast-growing markets.
Our strategy
Our history
Founded in the UK in 1934, William Hill is a recognised and trusted brand in the global sports betting and gaming market.
Our history
Our businesses
We are building a digitally led, internationally diverse business.
UK
International
USA
UK
UK
William Hill merged their UK online and retail businesses in 2020. William Hill founded the business in 1934 and opened his first betting shop in 1966. Thirty years later the firm took their first online bet.MD of William Hill UK: Phil WalkerHQs: Leeds, London and Gibraltar
c7,500
Colleagues
1966
Founded
1,414
Retail shops
27%
Retail market share
International
International
William Hill international business is responsible for all online operations outside the UK and the US. In 2019, the international business increased its scale by acquiring Mr Green. The division now accounts for c39% of all online wagers across the William Hill Group.MD of William Hill International: Patrick JonkerHQ: Malta
c140
Colleagues
12
International licenses
39%
Percentage of Group online
USA
USA
William Hill US is America’s #1 Sports Book operator. Established in 2012, the company has expanded from its birthplace of Nevada to operate in more than 150 locations across 12 states, and now takes one in every four sports bets placed in the country.CEO of William Hill US: Joe AsherHQ: Nevada
2012
Founded
150
Locations
29%
Sports betting market share
12
Number states