We benefit from having a large-scale capability
in both land-based and digital betting and gaming.


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William Hill is a familiar name on UK high streets where we have 2,375 of the c8,700 Licensed Betting Offices. Our shops offer over-the-counter betting on football, horseracing and other sports as well as gaming on machines. In 2016, we rolled out 2,000 of our proprietary self-service betting terminals – the first of their kind in the industry – giving our Retail customers access to an array of Online’s product.


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William Hill is one of the leading online betting and gaming providers to UK customers. We are also a top three online sports betting operator in Italy and Spain. With more than a million betting opportunities on offer every week, we provide in-play and pre-match sports betting, and a wide range of gaming products. Our 2.2 million active customers can bet with us wherever and whenever they want, enhancing the fun of watching a match and enjoying the experience of gaming.

William Hill Australia  

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In Australia, we are one of the top three providers of online betting with around 284,000 active customers. We offer sports betting products online, by telephone and mobile devices. Our business in Australia was created through the acquisition of Sportingbet (including Centrebet) and tomwaterhouse.com in 2013. Those two businesses have now been rebranded to William Hill.

William Hill US  

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We are the largest operator of land-based sports betting shops (‘sportsbooks’) in Nevada with 56% market share by number of outlets. Our US business also provides mobile sports betting services in Nevada and we are the exclusive bookmaker for the State of Delaware’s sports lottery. William Hill US was created in June 2012 through the acquisition of three small sports book operators in Nevada that were consolidated and rebranded as William Hill.