We are building a digitally led, internationally diverse business.


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Our Online business has been around since 1998. We are now one of the leading online betting and gaming providers to customers in the UK, Italy and Spain, while our acquisition of Mr Green in January 2019 has enhanced our pan-European footprint. Around three million customers gambled with Online in 2018. Our customers have access to more than a million betting opportunities every week. This includes in-play and pre-match sports betting, plus a wide range of gaming products. Our customers can bet with us wherever and whenever they want, enhancing the fun of watching a match or enjoying the thrill of gaming.

William Hill US  

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Following the ruling in May 2018 by the Supreme Court of the United States declaring the Professional and Amateur Sports Protection Act (PASPA) unconstitutional, states have begun to legalise and regulate sports betting and William Hill is one of the first companies to capitalise on this opportunity. We have agreed a number of partnerships, principally with Eldorado Resorts, securing access to 17 states. Where new states have regulated sports betting we have moved quickly to establish operations and we are actively taking bets in more states than any other operator. Meanwhile, we continue to grow our market leading business in Nevada.


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William Hill is a familiar name on UK high streets where we have c2,300 of the c8,500 Licensed Betting Offices. In April 2019, new regulations came into force limiting machine gaming stakes to a maximum of £2, with up to 900 of our shops becoming at risk of closure as a result. Our shops offer sports betting on football, horseracing and other sports as well as gaming. Customers can place a sports bet over-the-counter (OTC) or via our innovative, proprietary self-service betting terminals (SSBT).