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Please note this is the historical investor centre. William Hill is no longer listed on the London Stock Exchange. It has been acquired by Caesars Entertainment.
Key Performance Indicators (KPIs) enable us to objectively track business performance over time. In 2018 we defined our long-term ambition to be a digitally led and internationally diverse business. In 2020 this was underpinned by the operational strategy of Customer, Team, Execution, which the Group’s KPIs are aligned to.
2018 634
2019 738
2020 803
£803m
2018 155
2019 71
2020 (40)
£(40)m
2018 7
2019 9
2020 14
14 states
2018 88
2019 87
2020 90
90%
2018 78
2019 83
2020 85
85%
2018 0.1
2019 0.1
2020 0.25
0.25% of UK gross gambling yield