Welcome To The William Hill Press Room
Here you'll find our latest press releases about all aspects of our business, from topical speciality bets through to corporate news.For any items not covered here, please contact our press team.
 |
Europe’s Leading Gaming & Betting Giant Expands Its Sports Sponsorship PortfolioWilliam Hill Signs Ground Breaking Betting Industry Deal With The Fa To Become An 'Official Supporter' Of The England Team And 'Official Supporter' And 'Official Betting Partner' Of The Fa Cup.The UK and Europe's leading gaming and sports betting business, William Hill, has agreed a two and a half year deal with The Football Association to become an 'Official Supporter' of the England football team, and 'Official Supporter' and 'Official Betting Partner' of The FA Cup. The deal with the FA, the first of its type for the betting industry, comes into effect on January 7, 2012 and continues through to the end of The FA and FIFA World Cups in 2014. The agreement features a wide and unique range of image rights, advertising and promotional opportunities. Ralph Topping, Chief Executive of William Hill said “We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels. "Our 'Official Betting Partner' status of The FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within darts, snooker and racing. The next two and a half years are an exciting time for UK football and we're delighted to now be part of all of those events." Kristof Fahy, Chief Marketing Officer for William Hill said "This is an excellent deal for both parties and it gives us some very good opportunities to develop our brand across a wide variety of channels. The England and FA Cup branding and imagery will enable William Hill (including via williamhill.com) to promote its services and products that we can offer to our Casino, Games, Sportsbook, Bingo and Poker customers." Henry Birch, Chief Executive Officer of williamhill.com said "The deal with The FA is an excellent one for williamhill.com as it provides us with a strong platform for our brands and products both in the UK and internationally." Peter Daire, The FA's Head of Sponsorship said "We are delighted to have William Hill on board. They have a strong track record in sports sponsorship and a considerable online and high street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world." Read more... For further information please contact Richard Prescott PR Director for William Hill, Tel : 0208 918 3933 / 07715 808631 Graham Sharpe Media Relations Director, Tel : 0208 918 3731 / 07803 233702 Tony Kenny Head of International and Online, Tel : 0208 918 3627 / 07714 138698 Joe Crilly Press Officer, Tel : 0208 918 3746 / 07850 518164 |
|
back
top
print