Creating value for all stakeholders by leveraging our scale and expertise.

Operational excellence  

Sources of capital and our advantage

  • People
  • Brand and reputation
  • Intellectual property
  • Partnerships
  • Financial capital
The customer experience
The financial model
The value we create

For customers

  • >600 million sports bets placed in 2018
  • 557 new games released in 2018
  • c150,000 Responsible Gambling Interactions

For society and employees

  • c15,500 jobs
  • £31.4m in community contributions
  • £413.5m in taxes

For shareholders

  • £113.5m in dividends
  • 20.6p in adjusted earnings per share