How we performed in 2019.
Group KPIs
Online net revenue (£m) 1
2017 617
2018 634
2019 738
£738m
Market entry in the US
2017 2
2018 7
2019 9
9 states
Cash generated by Retail (£m) 3
2017 148
2018 155
2019 71
£71m
Corporate responsibility KPIs
Employee engagement participation (%)
2017 89
2018 88
2019 87
87%
Retail net promoter score [NPS] (%)
2017 76
2018 76
2019 58
58%
Contribution to safer betting and gaming (%)
2017 0.1
2018 0.1
2019 0.1
0.1% of UK gross gambling yield
Channel KPIs: Online
Sportsbook margin (%)
2017 7.6
2018 8.0
2019 8.0
8.0%
+0.0ppts
Revenue per unique active player (£)
2017 258.3
2018 217.1
2019 233.0
£233.0
+7%
Unique active player (no. in 000s)
2017 2388.4
2018 3514.1
2019 3168.2
3,168,200
-10%
Channel KPIS: Retail
Sportsbook margin
2017 18.0
2018 18.2
2019 18.5
18.5%
+0.3 ppts
Average profit per LBO (£)
2017 68120
2018 64419
2019 39872
£39,872
-38%
SSBT staking as a percentage of total staking (%)
2017 7
2018 15
2019 19
19%
+4 ppts
Notes to charts
- Net revenue is an industry term equivalent to revenue as defined in the notes to the financial statements.
- 24 states is contingent on the completion of the acquisition of Caesars by Eldorado. Excluding Caesars, William Hill US has access to 18 states. When referring to states this includes
Washington D.C. - Cash is EBITDA (excluding impact of IFRS 16) less capital expenditure, less exceptional cash items.
- Earnings before interest, taxation, depreciation and amortisation.