We’re putting our efforts towards this ambition because it matters to our customers, our business and people who are at risk of harm from gambling.

Nobody Harmed by Gambling pledge poster


For those at risk of harm

As one of the largest and most trusted bookmakers in the UK, William Hill can make a real difference. We are committed to finding solutions that have a measurable and sustainable impact on the problem.

For all our customers

We want to make sure that gambling can be an enjoyable activity for all our customers. And that’s why through this effort we’re working to keep our customers from harm.

For our business

William Hill’s long-term success relies on a sustainable business model: we want our customers to enjoy gambling with us and to stay gambling with us. That’s why we’re working to find ways to make sure that our customers are gambling in a positive way and gamble only what they can afford.