Our Approach

Our approach to sustainability is focused on four areas in which we can make a significant contribution, underpinned by our aspiration that nobody is harmed by gambling.

Safer gambling

We are putting safer gambling at the heart of the William Hill customer experience.

Safer gambling

A responsible culture

William Hill together wherever we are in the world – the blue-and-gold thread that runs through all our people and unites us in a common purpose.

A responsible culture

Operating with integrity

As a company operating in a regulated industry, operating with integrity is part of our DNA.

Operating with integrity

Supporting communities

We continue to make a significant contribution to the communities in which we operate both financially and in how we manage our wider footprint.

A positive contribution

Further reading