We are committed to building a sustainable business for all our stakeholders

Our purpose is to provide a great gambling experience while ensuring nobody is harmed by gambling. Our sustainable business approach reflects the ways in which we are delivering this across the Group and the areas in which we can make a significant contribution to the societies in which we operate.

We are focused on delivering a positive impact in four areas:

  • Encouraging safer gambling;
  • Sustaining the right culture to make good long-term decisions;
  • Being transparent about how we operate with integrity; and
  • How we make positive contributions to society.

For customers, that means ensuring that we are operating safely and fairly – giving them a great gambling experience while delivering on our ambition that nobody is harmed by gambling. This means helping players to remain aware and in control, continuously improving how we identify and interact with at-risk customers and ensuring customers experiencing gambling-related harm get the support they need.

Our strategy sets out different goals for each of our three divisions but we remain 'one' William Hill, united by our brand and our values. And it’s our 12,500 colleagues who ensure we look after our customers well. So it is vital that we empower them with right culture to make good long-term decisions, including the training and support they need to carry out their roles effectively and to grow and develop with the business.

As a resulted business with gambling licences in 12 countries, operating with integrity is built into our culture. We aim to provide transparency on how we are addressing areas that are of particular focus for stakeholders.

We make a positive contribution to society in both financial and non-financial terms. This includes gambling duties, employee taxes, corporation tax, payments to sports, employment for 12,500 people, and leases and rates for UK high street properties. We are also playing our role in tackling climate change – one of the greatest challenges of our time – by continuously reducing our carbon footprint. The Group and the William Hill Foundation are also focused on enabling mental and physical well-being, recognising that mental health of a major issue that touches many people’s lives.

Supporting the UN’s Sustainable Development Goals

Through our business and our sustainability activities, we are contributing to a number of the UN’s Sustainable Development Goals (SDGs), in particular:

  • good health and wellbeing;
  • gender equality;
  • decent work and economic growth;
  • responsible consumption and production;
  • and climate action.


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hours of colleagues’ time have been given in the last year to support good causes


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nominations made by colleagues for our Excellence Awards