Safe gambling equals fun gambling. We do everything we can to help customers gamble positively and responsibly.

We help millions of people across the globe to gamble in a positive and responsible way

Safe might sound boring. But in gambling, it’s the exact opposite – it’s what keeps betting and gaming enjoyable.

We do everything we can to ensure that every person uses our services safely and responsibly. From developing technology that better identifies people at risk to improving our protection of under-18s and vulnerable people from exposure to gambling adverts, we’re constantly pushing to make our business safer.

As a founding member of the Betting and Gaming Council (BGC), we’re also working with other BGC members to raise industry safety standards, whether it’s through Safer Gambling Commitments or industry working groups.


Safer Gambling with William Hill - Protecting customers