Purpose and values

Our business is built on a strong sense of purpose, and our values define us. We are a team of over 10,000 colleagues representing different genders, nationalities, sexual orientations and ethnicities.

Purpose and values

Our ambition

By 2025 we want to double our group EBITDA through achieving a minimum of 10% market share in our core markets.

Ambition & strategy

A trusted business

Founded in the UK in 1934, William Hill has a rich and proud heritage in the global sports betting and gaming market.

Our history

Leadership team

Our diverse leadership team epitomise our purpose and values. From a former Ice hockey player to a competitive horse rider, they have all aspects covered.

Executive Team

Our businesses

We have eight vibrant offices situated across the globe and are safely entertaining customers through betting and gaming in 10 locally licensed countries.

Businesses and markets