Trusted brands

We own some of the most trusted brands in the industry

Our businesses

Our strategy

To deliver our international and digital growth ambitions, we are focused on three strategic priorities: Customer, Team, Execution.

Our strategic priorities

Leadership team

Find out more about our Executive Team

Executive Team

Our history

Founded in the UK in 1934, William Hill is a recognised and trusted brand in the global sports betting and gaming market.

Our history

Our locations

Operating in 13 locally licensed countries

Our locations

Our businesses

We are building a digitally led, internationally diverse business.

  • UK

  • International

  • USA

UK

UK

William Hill merged their UK online and retail businesses in 2020. William Hill founded the business in 1934 and opened his first betting shop in 1966. Thirty years later the firm took their first online bet.

MD of William Hill UK: Phil Walker

HQs: Leeds, London and Gibraltar

1934

Founded

1,414

Retail shops

64%

of Group Net Revenue

International

International

William Hill international business is responsible for all online operations outside the UK and the US. In 2019, the international business increased its scale by acquiring Mr Green. The division now accounts for c39% of all online wagers across the William Hill Group.

MD of William Hill International: Patrick Jonker

HQ: Malta

23%

of Group Revenue

2007

Mr Green was founded

9

Licensed Markets

USA

USA

William Hill US is America’s #1 Sports Book operator. Established in 2012, the company has expanded from its birthplace of Nevada to operate in more than 150 locations across 12 states, and now takes one in every four sports bets placed in the country.

CEO of William Hill US: Joe Asher

HQ: Nevada

William Hill US

2012

Founded

170

Venues

15

Number states

13%

of Group Net Revenue